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Branding Package DEVELOPMENT
For the following projects, I was responsible for the overall design and production of promotional materials and graphics, including layout, typesetting, logo creation, illustration, and image manipulation. I worked with my supervisor and the university marketing department in order to come up with a distinct and recognizable visual identity for each event and program while still adhering to UND's brand guidelines.
I. Three Minute Thesis (3MT)
The Three Minute Thesis is a worldwide competition in which graduate students are asked to present to present a summary of their research within a 3-minute time limit.
Responsibilities: Print/digital layout, typesetting, brand identity development, template creation
II. Graduate Student Appreciation Week
Graduate Student Appreciation Week is a yearly event held at certain universities that celebrates the efforts of graduate students and often includes social gatherings and prize raffles. I created original illustrations for this series of graphics in order to emphasize the exciting, communal nature of the event and add more visual interest for social media advertising.
Responsibilities: Print/digital layout, typesetting, illustration
III. Accelerate to Industry™ (A2i) Program
Accelerate to Industry™ is a collegiate program that is focused on providing career development resources and training for graduate students in order to help them better transition into the workforce.
Responsibilities: Print/digital layout, typesetting, brand identity development
IV. Graduate Research Achievement Day (GRAD)
Graduate Research Achievement Day is an opportunity for graduate students to share their research with an audience with a poster presentation session and potentially receive monetary prizes for their work.
Responsibilities: Print/digital layout, typesetting, brand identity development, template creation
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GENERAL GRAPHICS
As a member of the UND School of Graduate Studies, I was also responsible for developing designs and promotional materials for internal use. The following works were created while considering their ability to convey a clear sense of the university's brand and engage its faculty, staff, and students.
I. Merchandise Design
I developed various designs for the production of physical merchandise that incorporated the UND graduate school's logos. Because each design needed to be readable and clear when printed on products of varying shapes and sizes, I utilized minimalism and simplified layouts to increase versatility.
Responsibilities: Logo design, brand identity development
II. Email Newsletter Design
I created the graphics and layout for email newsletters using HTML/CSS and the MailPoet plugin for Wordpress. All designs were tested for compatibility and consistency on both desktop and mobile before being publicly released.
Responsibilities: Web design, digital layout
III. Workshop and Event Promotions
To promote internal workshops and events held by UND's graduate school, I designed graphics for digital television display and social media. To create an eye-catching effect, I placed an emphasis on appealing imagery and large headlines.
Responsibilities: Digital layout, typesetting, logo creation
Select photography and School of Graduate Studies logo provided by
the University of North Dakota
Accelerate to Industry™ logo provided by North Carolina State University
Three Minute Thesis logo provided by the University of Queensland
Individual company logos provided by respective companies
Writing by Julie Bean
Additional photography from Adobe Stock
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